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All Work

TNQ

Transforming TNQ's Online

Identity for the Future

Transforming TNQ's Online Identity for the Future

USER RESEARCH
PERSONAS
USER FLOWS
WIRE-FRAMING
USER EXPERIENCE DESIGN (UX)
USER INTERFACE DESIGN (UI)

What went into the

creation of the Website?

The project goals were to reposition, redesign, and market TNQ's website in new and effective ways. The revamped website needed to be optimized for both desktop and mobile devices and designed to establish credibility for the brand. Additionally, it had to feature tools that enable effective marketing activities for the product and increase signups for their services.

OLD

NEW

Mobile First Approach

We made the decision to prioritize mobile users by implementing a mobile-first design philosophy. This approach was driven by our analytics data, which revealed that the majority of our website traffic was coming from mobile devices. By designing for small screens and touch interfaces first, we were able to ensure an optimal user experience for our mobile users, before adapting the design for larger screens and desktop devices

Transformation to a

Contemporary Brand

Transformation to a Contemporary Brand

The blue circle in the logo was corrected for a more symmetrical and polished appearance, and the typeface was slightly adjusted to give it a more modern and technological company look. These modifications were made with the intention of making the TNQ logo more visually appealing and reflective of the company's forward-thinking values. The new logo is not only a symbol of TNQ's rebranding efforts, but also a testament to its commitment to staying current and relevant in an ever-evolving industry.