Revamping a leading deals platform with a faster, cleaner, and conversion-focused web experience
We went all in on this project, redesigning the brand’s website and launching a fresh, conversion-focused marketing strategy. The site received a complete visual overhaul and a restructured navigation system, making it easier for users to explore product features and understand the value quickly.
To support clearer messaging, we created engaging product animation videos that explained key features visually. We also integrated HubSpot for seamless lead capture and management-streamlining the sales pipeline and boosting marketing performance.
The problem
The previous website suffered from an outdated design that failed to reflect the brand’s value or professionalism. It lacked clear and concise information about the product, making it difficult for visitors to understand what was being offered. The absence of engaging content and detailed feature breakdowns led to confusion and low user engagement. Additionally, the poor visual appeal and weak information architecture eroded credibility, ultimately resulting in a significant drop in customer enquiries and missed opportunities for conversion.
Product features, brought to life
To enhance user understanding, we developed a series of professional product animation videos. These explain key features with clarity and precision-ensuring potential customers grasp the product’s value within seconds.
A visual system inspired by finance itself
The dealsplus logo was crafted using colors that evoke trust, money, and stability-grounding the brand in the financial world it serves. To complement this, we introduced a design language built on square tiles: a subtle nod to ledgers, data blocks, and structured decision-making. These modular elements not only create a modern, clean aesthetic but also mirror the platform's promise-bringing order, clarity, and transparency to fund operations.
Navigation that's always within reach
We reimagined the mobile navigation to make exploring the site faster and more intuitive. The new sticky nav stays visible at all times, with dynamic highlights that show users exactly where they are-making it easier to move across sections with confidence and speed.
